Privacy and Cookie Monsters

This privacy statement and cookie policy describes Freedom Stairlifts' policy in the use of the information that we collect from you should you provide any whilst you use this website.

Our privacy statement has been reviewed to fall inline with the General Data Protection Regulation (GDPR)

[This Privacy Statement was last updated on the 23rd August 2023 - Final]

Freedom Stairlifts' Privacy Notice

We understand how important it is for you to trust how we use and share information about you, that it is done in a careful and sensible manner.

This privacy notice tells you how we look after your personal data when you visit our website, and informs you about your privacy rights and how the law protects you.

It is important that the business or personal data we hold about you is accurate and current. Please keep us informed if your business or personal data changes during your relationship with us.

This website is not intended for children and we do not knowingly collect data relating to children.

Please note that our website and email communications may include links to other third-party websites and applications, by clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and take no responsibility for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Use the links below to can click through to specific areas. Please also use the Glossary at the end of the document to help you better understand some of the terms used.

  1. 1. Who We Are
  2. 2. The Data We Collect About You
  3. 3. How We Collect Your Data
  4. 4. How We Use Your Personal Data
  5. 5. Disclosures of Your Personal Data
  6. 6. International Transfers
  7. 7. Data Security
  8. 8. Data Retention
  9. 9. Your Legal Rights
  10. 10. Glossary

1. Who We Are

Freedom Stairlifts is a company registered in England & Wales (company number: 5438130) whose registered office is at 24 Cornwall Road, Dorchester, Dorset, DT1 1RX.

This website is operated and controlled by Freedom Stairlifts, who is the data controller and responsible for your personal data (referred to as ‘Freedom Stairlifts’, “we”, “us” or “our” in this privacy notice).

We have appointed a data protection contact who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data protection contact as follows:

Contact details: Data Protection Officer

Email address:

Postal address: Freedom Stairlifts, 24 Cornwall Road, Dorchester, Dorset, DT1 1RX.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the opportunity to help you rectify any of your concerns before you approach the ICO so please contact us in the first instance.

2. The Data We Collect About You

Business or personal data, or business or personal information, means any information about a business or an individual from which that business or person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of business or personal data about you which we have grouped together as follows:

  • Identity Data including full business name or your full name, title.
  • Contact Data including billing address, delivery address, email address and telephone numbers.
  • Financial Data including bank account and payment card details.
  • Transactional Data including details about payments made to and from the business or you and other details of products or services you have purchased from us.
  • Technical Data including internet protocol (IP) address, your login data, browser type and version, time zone, setting and location, browser plug-in types and versions, operating system, platform and other technology devices you use to access this website.
  • Profile Data including your username and password, purchases or orders made by the business or you, your preferences, feedback and survey responses.
  • Usage Data will include information about how you use our website, products and services.
  • Marketing and Communications Data including your preferences in receiving marketing from us and our third parties, and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (including details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide business or personal data

Where we need to collect business or personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. How We Collect Your Business or Personal Data

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact and (Financial Data, were applicable) by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes business or personal data you provide when you:

  • Complete an online form for our products or services;
  • create an account on our website,
  • subscribe to our service or publications,
  • request marketing to be sent to you,
  • enter a competition, promotion or survey,
  • or give us some feedback.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookie Policy for further details.

Third parties or publicly available sources. We may receive personal Technical Data about you from various third parties and public sources as set out below:

  • analytics providers such as Google based outside the EU,
  • advertising networks such as Google AdWords based inside the EU,
  • and search information providers such as Google based inside or outside the EU.

4. How We Use Your Business or Personal Data

We will only use your business or personal data when the law allows us to. Most commonly, we will use your business or personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary to contact you for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Consent must be given to us by you before an online form is submitted on our website/s that permits us to process your business or personal data including sending third party direct marketing communications to you via email, post phone or text message. Your details maybe shared with a third party if we believe that you might benefit from these third party products or services. You have the right to withdraw consent to marketing at any time by contacting us to update your communication preferences with us.


Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new enquirer

(a) Identity

(b) Contact

Necessary for our legitimate interests (to provide you information on our and third party products/services that are relevant to your enquiry)

To register you as a new customer

(a) Identity

(b) Contact

Performance of a contract with you

To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a prize draw, competition or complete a survey

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical

(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

Necessary for our legitimate interests (to develop our products/services and grow our business)


Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if:

  • You have requested information from us and consented to marketing communication by signing up for our newsletters,
  • You have purchased goods or services from us and you have not opted out of receiving that marketing, or
  • you have opted in to receive marketing email communication following an email from us, where you signed up as a customer but had not previously purchased goods or services.

Please note only the first and third options rely on your consent. Where the second option applies we will be marketing to you on the legal basis of our Legitimate Interests.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any company other than Freedom Stairlifts for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by visiting the appropriate website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you by us or by third parties or by contacting us.

Were you opt out of receiving these marketing messages, this will not apply to business or personal data provided to us as a result of a product/service purchase, product/service experience or other transactions.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please click here

Change of purpose

We will only use your business or personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your business or personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your business or personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Disclosures of Your Business or Personal Data

We may have to share your business or personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

  • Internal Third Parties as set out in the Glossary.
  • External Third Parties as set out in the Glossary.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Please note that in respect of any payments processors, the payment processor is a separate and independent controller of your data and you are advised to review their privacy notice.

6. International Transfers

Some of our external third parties are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries. More information
  • Where we use certain service providers, within the European Commission: Model contracts for the transfer of personal data to third countries. More information
  • Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US. For further details, see European Commission: EU-US Privacy Shield. More information

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

7. Data Security

We have put in place appropriate security measures to prevent your business or personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your business or personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your business or personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected business or personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data Retention

How long will you use my business or personal data for?

We will only retain your business or personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for business or personal data, we consider the amount, nature, and sensitivity of the business or personal data, the potential risk of harm from unauthorised use or disclosure of your business or personal data, the purposes for which we process your business or personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for seven years after they cease being customers for tax and legal purposes. We audit our data on a regular basis to ascertain any data which has reached the retention period and delete such data insofar as technically possible.

In some circumstances you can ask us to delete your data: see Request erasure below for further information. However, in some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

10. Glossary


Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your business or personal data for our legitimate interests. We do not use your business or personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your business or personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.


Internal Third Parties

Other companies in our extended group and based in the UK, Europe or North America provide us with alternative solutions, finance services and healthly lifestyle improvements acting as joint controllers or processors.

External Third Parties

  • Service providers acting as processors based within the UK, Europe or North America who provide IT, logistics, payment providers, marketing, advertising and system administration services.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based within the UK, Europe or North America who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.


You have the right to:

Request access to your business or personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the business or personal data we hold about you and to check that we are lawfully processing it.

Request correction of the business or personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your business or personal data. This enables you to ask us to delete or remove business or personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your business or personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your business or personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your business or personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your business or personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your business or personal data. This enables you to ask us to suspend the processing of your business or personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your business or personal data to you or to a third party. We will provide to you, or a third party you have chosen, your business or personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your business or personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Cookie Policy

[This Cookie Policy was last updated on the 24th May 2023]

This policy explains what exactly cookies are, the different types of cookies we use and how they will affect your experience on this website. Please read it carefully so you have all the information you need to be comfortable about how we use cookies when you are visiting and using our website.

About cookies

A cookie is information that a website puts on your computer so that it can remember something about you at a later time. Typically, a cookie records your preferences when using a particular site. It recognises you when you navigate different pages of the website, or return to the website.

However, it is important to understand that cookies do not collect nor store any personally identifiable information about you. In other words, you are remembered as an anonymous user, and the information stored by cookies is never linked to your name.

Each request for a Web page is independent of all other requests. For this reason, the Web page server has no memory of what pages it has sent to a user previously or anything about your previous visits. A cookie is a mechanism that allows the server to remember what you have done before on the website and make your experience better.

As an example, cookies are commonly used to rotate the banner ads that a site sends so that it doesn't keep sending the same add as it sends you a succession of requested pages. They can also be used to customise pages for you based on your browser type or other information you may have provided the Web site. You will find below full details of the cookies used on this website.

You can view the cookies that have been stored on your hard disk (although the content stored in each cookie may not make much sense to you). The location of the cookies depends on the browser.

There are 4 types of cookies used on this website:

  • Session Cookies: allowing us to “remember” the pages you previously visited on our website and the actions you have taken during your session. Those expire at the end of the user session, when you close your web browser.
  • Persistent Cookies: these take the form of a text file which will be stored by your browser and will remain valid until their set expiry date (unless you delete them before the expiry date). Persistent cookies help us to determine your preferences.
  • First Party Cookies: are owned by us although they can sometimes get set up by Third Parties we work with (e.g. Google Analytics).
  • Third Party Cookies: these are cookies from any other domain, such as recommended product and advertising services.

Third Party Cookies

Freedom Stairlifts works with a number of Third Parties to improve our services to you. Some of those Third Parties can leave cookies on your computer. We do not control those cookies and we recommend that you check Third Party websites for more information.

You are able to check and manage (opt in / opt out) advertising cookies by visiting the following websites:

Changing your cookie settings

We use cookies based on your 'implied consent'. This means that if you continue to use our website, we will assume you are happy for us to set cookies. If you aren't, then there are a number of things you can do.

You can set your web browser (eg Chrome, Firefox, Internet Explorer etc) to disable all cookies; allow only 'trusted' sites to set them; or to accept cookies from websites only for the duration of your visit. However, please be aware that if you choose to delete or restrict cookies, some features of our website may not work.

Find out how to manage cookies on popular browsers:

You can also visit the AboutCookies website, for more information about cookies and how to manage them.

What are my options

If you do accept the use of cookies in accordance with this policy, you will be able to use our website normally, although some functionality of the website might be affected.

If you do not agree to this policy and to the use of cookies, simply do not use this website.

Even if you agree to our using cookies, you can always manually disable or delete cookies in your browser. This approach may allow a more gradual approach as you will be able to accept some cookies and reject others. Most browsers allow you to refuse cookies. Blocking all cookies will, however, have a negative impact upon the usability of our websites.

You can also delete cookies already stored on your computer. Obviously, doing this may have a negative impact on the usability of our website. However, please note that the deleted cookies will be reapplied the next time you visit our website.

Changing this policy

Our policies may need to be changed from time to time to reflect changes in our business or and current legislations. Please check our website on a regular basis to see any recent changes. We will never materially change our policies and practices to make them less protective of user information collected in the past without the consent of affected users.


You may use this website if you agree to be governed by the following terms and conditions and you agree to accept and be bound by these terms and conditions by accessing, using or downloading materials from the site.

1. The Freedom Stairlifts website is provided as a free information service by Freedom Stairlifts visitors are under no obligation to purchase a service from Freedom Stairlifts or any of its recommended alternative suppliers.

2. Freedom Stairlifts operates this website within English boundaries and complies with English law. All visits to this site shall be governed by English law.

3. Material from this website may not be copied, uploaded, posted, modified or distributed in any way. However, you may download one copy of the materials on any single computer for your personal home reference only, provided you keep intact all copyright and other proprietary notices. The use of any such material on any other web site or in any other computer environment is prohibited.

4. Freedom Stairlifts is represented by the Freedom Stairlifts logo, which is a trademark of Other trademarks which appear on this site are owned by the relevant proprietor. All rights relating to such trade marks are reserved. You may not use any marks or logos appearing on this site unless you first obtain the prior written permission of [a director of] Freedom Stairlifts or (as the case may be) the third party trademark owner to do so.

5. Whilst Freedom Stairlifts uses reasonable attempt to accurately provide relevant and up to date information in this website, Freedom Stairlifts makes no warranties or representations as to its accuracy. Freedom Stairlifts shall assume no liability for any errors or omissions in the content of this website. The information contained in this website is for illustrative purposes only and does not purport to be comprehensive or to provide legal advice on any specific issue. All information is subject to subsequent variations, without prior notice to our discretion. This does not affect your statutory rights.

6. Any third party software which may be downloaded from a site operated by a third party, whether referred to on or linked to the Freedom Stairlifts website, is the responsibility of that third party and not that of Freedom Stairlifts, which shall not accept no responsibility or liability arising in respect of any loss, damage, viruses or otherwise arising as a result of the downloading of such software by you or any user. Please note that any link to a third party site does not mean that we endorse the content or use of such web site or the goods or services offered by any third party.

Confidential Information

Any information or material of any description sent to Freedom Stairlifts via electronic transfer or otherwise cannot be guaranteed to be confidential.

Contact Information

If you have any queries regarding the Freedom Stairlifts website please contact us via email at, via post or telephone:

Freedom Stairlifts Limited
Unit 7 Mellstock Farm
Higher Bockhampton
Telephone: 01305 259666


Freedom Stairlifts does not accept responsibility for any direct, indirect, incidental, special or consequential loss or damage including, without limitation, any loss of profits, business interruption, loss of programs or other data on your information handling system or otherwise incurred by you or any third party arising from your access to or use of the Freedom Stairlifts website or any site which is linked directly or indirectly to any pages on the Freedom Stairlifts website. Information provided may be incomplete, out of date or inaccurate and may contain technical inaccuracies or typographical errors. Users should always seek appropriate legal advice before taking or refraining from taking any action. It is your responsibility to ensure that your access to the Freedom Stairlifts web site is free from viruses, worms, Trojan horses and any other items of a destructive nature. Freedom Stairlifts accepts no responsibility for any direct, indirect, incidental, special or consequential loss or damage for loss of profits, data or use incurred by you or any third party arising from your access to or use of the Freedom Stairlifts website or any site which is linked directly or indirectly to any pages on the Freedom Stairlifts website.

Registered in England and Wales
Company Number: 5438130